Each client has their own specific reason for engaging an external marketing specialist. Project scopes are customised, but typically involve the following elements:
Strategies to diversify revenue streams and adapt to disruptive market forces.
Value proposition review to improve market positioning and message cut-through.
Sales team optimisation – immediate and longer term strategies to improve sales outcomes from national sales teams.
Business development and lead generation strategies, tailored to the client.
Sales channel optimisation – which door for which target market. Includes strategies to reduce reliance on distributors and increase line-of-sight to the end customer.
Revenue realisation – overall identification and pathways to quick wins and longer term growth considerations.
We pride ourselves on being bespoke and only signing up to a handful of clients at any one time. We keep our business model simple to reduce pressure to keep taking on more clients.
Partner level resource engaged with client for the entire project.
Strategy first, implementation second – clients value us supporting the transition from theory into practice.
B2B expertise – most marketing experts work in the B2C space. Lead generation and the sales function are paramount with B2B.
Mid-market private companies and NGOs are RBD’s client base. Strategies allow for tight budgets, resources and incremental scaling of delivery. This differs from large corporates who set aside big budgets for transformational change.
Long term commitment – the hard yards is always in the execution of the strategy and we will be there when needed.
ABOUT COLETTE SMITH
Colette Smith is a corporate executive with over 25 years in sales and marketing.
Colette has over 10 years experience in management consulting, both as a Director at KPMG and founder of Revenue by Design. Clients span a wide range of industries such as advanced manufacturing, ICT, financial services, retail, education and health. Where necessary, Colette partners with professional services firms and independent consultants to deliver complex advisory projects.
Prior to consulting, Colette spent 15 years at Telstra in account management, regional sales and general management roles, culminating in the position of general manager for the Adelaide consumer sector.
Board experience:
Director & Chair – Arthritis SA (2009 – 2018)
Director – Arthritis Australia (2018 – 2021)
